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If at first you don’t succeed, as the old saying goes, try, try again. Good advice, up to a point. But let me offer a _________: even when you do succeed, try, try again. Tempting as it is to declare victory and move on, in many endeavors there is much to be said for rethinking an apparently satisfactory formula.

Consider the advice for job interviews in Talent, a new book by economist Tyler Cowen and venture capitalist Daniel Gross. They suggest asking a(n) _________ question, such as “give me an example of when you resolved a difficult challenge at work.” Then ask for another example. And another. The pat answers will be _________ quickly, and the candidate will have to start improvising, digging deep — or perhaps admit to being stumped.

Indeed, one way to describe this tactic is that the interviewer is asking for answers in _________ rather than for answers in series. Instead of stringing together a logical sequence of 17 questions, the interviewer is asking for 17 different answers to the same question.

While that approach is _________ in job interviews, it is common practice among designers. They often produce several _________ attempts to meet a given brief, rather than immediately focusing on what seems to be the best idea. In doing so, the designers force themselves to _________ the full range of possibilities, to avoid the risk of committing too early to a concept that seems attractive but may _________ be a dead end.

A striking example of parallel design is the creation of the Windows 95 startup sound. Microsoft was looking for an opportunity to _________ the audio capabilities of the computers of the day, so it is commissioned the famed music producer Brian Eno to do so.

Eno recalls receiving a brief, asking for music that was “inspirational, sexy, driving, provocative, nostalgic... there were about 150 __________. And then at the bottom it said, ‘and not more than 3.8 seconds long’.”

Eno describes himself as being “completely bereft of ideas” at the time. He found the brief both hilarious and inspiring. In the end he __________ more than 80 tiny pieces of music. The final result was a musical signature that has stood the test of time and was one that helped to creatively liberate Eno. “It really __________ a logjam in my own work,” he told The San Francisco Chronicle.

Bill Burnett and Dave Evans, in their delightful book Designing Your Life, suggest an exercise in which you sketch out a vision for the next five years of your life. What will you be doing? Where will you live and with whom? Are you hoping to run a marathon? Start a business? Write a novel?

This is often a straightforward act of __________, but what makes the exercise excruciating is what comes next: Burnett and Evans ask you to do it again, only this time, you’re to write an entirely different projection — the idea at the heart of the plan is one that is completely forbidden: Forcing yourself to go back to the __________ board, not only a second, but a third time.

I’ve tried this myself and seen others try it. People squirm. They protest. Sometimes they cry. And then, sooner or later, the ideas start pouring out.

We all contain __________. But we don’t always let them see the light of day. Perhaps we should try producing answers in parallel more often. Even when you do succeed, try, try again.