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Chinese people may not be that familiar with sports tourism but it is one of the fastest growing sectors of tourism, because an increasing number of people are showing interest in sports activities during tours even if sports is not the main objective of their travel. 1．.

Sports tourism refers to tourism involving participation in or watching sports events and staying in an environment different from the usual tourist hotels or resorts. 2．. At that time, people traveled to Olympia to watch or take part in Olympic competitions. Modern sports tourism, on the other hand, started in the 1990s.

3．. There is also a lack of research to study its true potential. However, given that Chinese authorities attach great importance to people's health, sports tourism, in many ways, can meet people's demand for both leisure and physical activity while leading to consumption upgrading and development of the tourism industry. The success of the Beijing Winter Olympics in promoting winter sports has led to the dramatic increase in the demand for sports tourism and the gradual but steady integration of sports and tourism.

Sports tourism is the fastest growing segment of the tourism industry today, with an annual growth rate of about 15 percent globally. 4．.

Also, the integration of sports and tourism products will to eventually lead to the integration of the sports and tourism markets to meet people's diversified consumption demand. Rural tourism, consist of fishing, hiking, horse riding and other outdoor activities. 5．. This form of tourism, too, has been attracting many tourists.

In short, the rapid growth of sports tourism will help meet people's leisure needs and boost the high-quality development in China.