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It seems as if social media platforms have taken over our lives. According to a study, there were over 3.6 billion social media users in 2021. And that number is only expected to grow.

Although social media platforms have helped to keep friends and family connected, there is also a dark side to social media. To put it simply, it is a money making machine. This is partially because of social media influencers. A social media influencer is someone “who can shape audience’s attitudes through blogs, tweets, and the use of other social media”. You may be asking yourself, “Why would they want to do this, though?” The answer is simple: to make money. Social media influencers make money by promoting brands among their followers. In fact, influencer marketing is so profitable that the study reported that the industry is expected to reach $15 billion in value in 2022.

Social media influencers are now being called out because some of their actions have started to negatively impact the environment. One man in particular, who goes by Steve to remain anonymous (匿名的), noticed that some online influencers failed to follow rules when they went to national parks or public places. This included things like leaving garbage behind, or using drones (无人机) to take pictures from the sky.

Because of this, Steve made it his mission to stop social media influencers from hurting the environment with their bad behavior in order to get the “perfect shot”. In 2018, he made the account “Public Lands Hate You” to name and shame influencers who failed to follow the rules made to protect the environment. The account now has over 85 thousand followers.

He hoped that it could help some influencers find the light and right their wrongs. Steve said, “If everybody thought just a little bit more about their small actions and the impact those actions have on the environment and the people around them, I think that a lot of our bigger problems would be much more easily solved.”